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How to Find Your Blogging Niche- The Ultimate Guide

Identifying your blogging niche early on is a very important task that you need to prioritize when starting a blog.

In this post, we will chat about why finding your blogging niche is important, how you can identify it, and if it’s profitable.

We will also look at some case studies from my clients and see how honing in on one blogging niche helped them increase their blog traffic and make money blogging.

Let’s get started ladies, shall we?

This page may contain affiliate links.  We only recommend products and services that have tried, trust and love.  For more information, you can read our terms and conditions.

Why Define a Blogging Niche?

Defining your blogging niche is extremely important to find. Before you even build your website you should already have identified and honed in on one blogging niche. Here is why…

1. It lowers the competition.

Finding your blogging niche will allow you to stand out in a sea of other bloggers writing about the same thing as you.

To be successful in blogging, you want to be as unique as possible in all aspects of your blog especially in your blog content and honing on one specific, detailed niche can help you do that.

For an example: A lot of bloggers are writing about Traveling these days. But if you get more specific and instead just write about traveling, you can write about what it’s like to travel with a loved one, a friend, or by yourself. You would stand out a lot more than if you were to blog only about traveling like everyone else is.

Your blogging niche is also a way to speak to one person, one customer, one ideal client and this is very important to know who that person you will talk to will be before you start writing content.

So ask yourself these questions…

-Who do I want to read my blog?

-Who will my valuable blog content serve?

-Who do I want to buy my products?

-Who do I want as a client?

Defining your blogging niche will also help you rank higher in search engines and it will also help you write about content you think your ideal reader is searching for which is key to ranking higher in Google. Google loves niched blogs.

Think of it like this-it is also better to have 100 people who love your blog, love you, and love the content you are writing than 5,000 people who don’t.

It doesn’t matter if you have tons of people coming to your blog or not, if the right people are not reading your content because it’s all over the place with so many different blogging niches than you will never build the engaged, passionate community you need for a successful blog.

How to Define It

Some bloggers know right away what their niche will be, but it might be very difficult to some others.

As a blogger, I like to look on Pinterest and search for blog posts to read for inspiration and I often see that most bloggers do not hone in on one niche making it even harder to rank in search engines.

Let’s have a little chat about how we can go about finding it.

Step 1: Write Down Your Skills

What are some of the things you are good at? I want you to take out a piece of paper and write some things down that come to your mind.

If you have no idea what you are good at, think about what your family and friends ask you for advice on? Or maybe even ask for your family and friends input and ask them what they think you are skilled at.

Take some time and write down as many skills as you can think of because this will help with the next steps.

Step 2: What are Your Passions?

Now I want you to flip that piece of paper over and write down all of your passions.

Answer these questions:

-What are you most passionate about?

-What do you value?

-What are some of the things you love to read or do?

-Your hobbies? Etc.

If you don’t know what your passions are then this could be a problem for your blog. When starting a blog, you need to write a lot of blog posts. If the things you are writing about doesn’t align with what your passions are, then this can really show in your content.

Defining your passions and writing about them will make you want to continue to blog even if there is no money to show for it in the beginning.

Finding your blogging niche is one of the first things you need to do before starting a blog. Here are some ways that you can find the right blogging niche for you.

Step 3: Compare the 2 Lists

Now it’s time to take a look at both your skills and passions and ask yourself this…

What blogging niche topic am I passionate about and can help serve my readers with my skills?

Example: You could be really good at baking delicious desert recipes. You are passionate about baking. Your niche: The life of a baker. You can blog about your life baking yummy deserts and give your audience lot’s of recipes. 1. You are passionate about it. 2. You are skilled at it. 3. You can help serve your readers with your passions and skills.


RELATED: How to Start a Blog Strategically and With Intention


Solving Problems

Do you agree that every business around you solves an issue that a customer might have?

This is the core to every successful business: Solving problems for their specific ideal customer.

What I see often when I am scrolling and reading new bloggers blog posts is that they are talking way too much about what they did that day, their life, and too many stories shared.

Blogging is not for you. It’s for your ideal reader. It’s to help and serve them through your content and has nothing to do with you.

If you want to blog about yourself and your life, why not just journal? Blogging is not journaling and this is not going to make you money, sorry to say.

Now, am I saying that you cannot ever share your stories? No. I think you should share bits and pieces of yourself and your life in the content that does serve your audience.

Do you really think Haleigh, who is scrolling on Pinterest, wants to read a blog post all about how you walked your dog this morning? Not really.

But do you think that she might be looking for some valuable content that could serve her life, motivate her, inspire her, educate her? YES!

So when you sit down to write your blog posts, you need to think about what Haleigh (your ideal reader, customer, and client) may be searching for.

This is the niched blog content you want to write.

A Profitable Blogging Niche

Whether you are blogging for money or not, blogging is not free. We have a lot of expenses that come with blogging like web hosting, email management (Get Flodesk for 50% Off), automation systems like Tailwind and more blogging expenses like investing (because that’s important).

Deciding on whether the niche you chosen is profitable is very important so we can make money and cover all of these expenses.

So how do we know if our niche is profitable?

The first thing we can do is market research to find if people are even searching for the topic we want to write about. You can search on Pinterest Trends and Google Trends to gather this information.

If you search for your niche and both of those are saying that the topics you want to write about are decreasing then I would pick a different niche that has been increasing over time.

In order to make money blogging, you need people to come to your blog so you can make money with affiliate links, products, services or however you want to make money with your blog.

Blog traffic is key to making money so it only makes sense to write about things that people are searching for and need.

-What problems does people need solved?

-What information do they need?

-What are they regularly searching for?


If you are still stuck trying to find a perfect blogging niche for you, I offer a blog coaching service that will help you learn everything there is to know about blogging and becoming a successful blogger. Head over to the blog coaching page to learn more about what I can offer you.

If you pick a niche that you are skilled at, passionate about, that solves a problem and is profitable, then yay! You have finally picked a blogging niche strategically and you can move forward in the next step of your blogging journey.


RELATED POSTS:

-How to Start a Blog Strategically and With Intention

-How to Grow an Email List and What the Heck to say

-How to Write the Most Perfect About Me Page


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  1. Leeandra says:

    great tips, its not easy narrowing down your niche.

    • Genasys Asbury says:

      It’s not easy but it’s worth it! Just keep doing your best and you will find the perfect niche for you!

  2. Tegan says:

    This is a really helpful post! I didn’t do any research on my niche or topic when I first started blogging and I ended up choosing a niche that didn’t work for me. I just recently made a new website and picked a new niche and I am much happier!
    I could have totally used this post when I was first starting out!

    • Genasys Asbury says:

      What a wonderful journey to finding your niche! Some bloggers do need some time to write on several topics so they can find what they love and are most passionate about and skilled at- which is totally fine! Glad this was helpful!

  3. Marjie Mare says:

    I am saving your post which might help me. I don’t have a defined niche but I think it’s time to do so from what you shared.

    • Genasys Asbury says:

      Thanks for saving! Niched blogs rank in Google when you implement SEO and can bring more traffic to your blog! Definitely a good thing to try and do (:

  4. Angele says:

    I can’t thank you enough for this! As a blogging newbie, your way of presenting things clears so many things up. Thanks for de-stressing me šŸ™‚

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Hi Boss  Lady

Meet the blogger

Iā€™m an expert at blogging, a nerd when it comes to blog design, and my obsession is teaching others how to make money doing what they love (without the overwhelm).

A Michigan girl, blogging coach, website designer and cat mom, my happiest days are spent behind my computer screen sharing my biggest blogging secrets with the world. I'm glad you're here, Boss Lady!

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