My Stomach Hates Me is a food blog that helps women make the switch to Gluten and Dairy free. Specializing in gluten and dairy free recipes, her recipes are nothing short of delicious!
STRATEGY BEHIND THE DESIGN
Cassie reached out to me on Facebook when she realized that her current blog design just wasn’t working for her. As she’s no designer and creative, and as she’s about to enter into the sweet season of motherhood, Cassie wanted some help designing her website and to write a gluten and dairy free recipe eBook. She’s passionate about helping people eat healthy without sacrificing comfort food. Together, we put our heads together to create a refined identity that invites Cassie’s blog readers to a delicious and welcoming experience.
•Be a lot more personal with her blog readers
•meals are easy to make
•busy moms can easily make them
•She wanted to showcase transparency and be real and raw with her readers
•Comfort, confident that recipes will be good, not overwhelmed, easy to navigate, simple