One of the first things to do when branding our blog before we launch is to create a blog logo. The logo is what your audience and customer will associate with you, so you only want to make a change to this if you go through full rebranding exercise – so get it right from the beginning!
So, if you’re looking for an easy and quick way to create a blog logo, then you my friend, have two options.
The first option is to hire a graphic designer to create your logo or your entire blogs brand. Although this can get expensive, it’s highly worth it in my opinion.
The second option is to create a blog logo DIY style.
If you’ve been hesitating when it comes to DIY designing your blog logo then worry no more!
In this blog post we are going to cover how to create a professional blog logo and brand that you and your blog readers will love.
Let’s jump in!
WHAT IS BRANDING?
Branding is a vital part of your business and conveys many aspects of your business, including your brand vision, your brands messaging and your values. The branding that you choose can help a potential customer or consumer of your business and blog understand who you are, what you represent and if you are a brand they want to buy from.
Getting this right from the outset by identifying who your dream client and customer is, by creating a clear brand vision and identifying your values will help you connect with your audience.
Here are a few definitions of branding:
“The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.”
“Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services.”
“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” American Marketing Association
“The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” Entrepreneur
Notice that each of these descriptions of what branding means refer to branding as a name, term, symbol, design. Whilst these are core factors of branding and we will look at each of these in turn, there are many other elements that will be a part of effectively branding your lifestyle blog which includes designing a blog logo.
COMPONENTS OF YOUR BRAND
In the most traditional form of branding, as we just identified branding is generally thought to consist of some key elements and attributes:
• Your blogs name
• Slogan / Catchphrase
• Your lifestyle blog logo
• Design / Colors
• Your product
So, to start with we will look at just three of these.
We will discuss everything that goes into designing a blog logo for your lifestyle blog which includes your blogs name, color, and logo design.
Your Blog Name
Choosing the name for your business, blog or brand is probably the most important first step and something you should spend some time getting right
1) The name should reflect your vision and values
2) It should describe what the business / blog is about
3) And it should be unique to you In the blogging space, it has become popular to create a brand name based on a clever play on words, or naming yourself something such as “The Travelling Snowflake”, or “The French Flamingo”.
Whilst, this can definitely work for branding, especially if you can include some wording that describes what your blog is about this style of naming seems to have passed, the branded name no longer holds the unique appeal it did a few years ago because so many people are using this method and most variations of these types of naming have been taken.
Many bloggers are trending back to using their actual name when creating their brand, or even switching from their branded name to their own name. There is a strong argument for using your own name as your brand, as it is obviously identifiable with you.
However, if your focus is more on a community and less on an individual or you can come up with something unique that sums up who you are and what your blog is about, it’s completely fine to name your blog something fun!
If you have not already decided on a name take some time to think about this carefully as you don’t want to have to change this later down the line if you can avoid it.
If you need a little help in the naming department you can reference these resources to help with name generation.
• Name Mesh
• Domain Wheel
• Shopify Business Name Generator
Some considerations when choosing your blog name:
• Check it all written as one word and with .com at the end and make sure it’s easy to read
• Google the name, see what results come up and make sure you want to be viewed alongside the other brands that appear
• Don’t use a name that will go out of date. For example, don’t use your age in the name e.g. “The Twenty Something Blogger”, or “The Student Traveler”. These will not age with you or your blog!
• Make it easy to spell – and do not use weird spelling variations. This might seem clever, but people simply won’t find your website if you have a odd variation of a word.
• Be descriptive. But try not to pigeonhole yourself to one niche at the very beginning unless you are 100% sure on your niche. It’s not advisable to keep changing niches, but ideally you also do want the flexibility to be able to if you want to pivot your business early on
• Keep it short
• Use keywords
• Make sure the name reflects who you are, your vision, values and above all is simple. You don’t need to over complicate the name.
• Make sure no one owns the trademark or copywrite to the name or very similar. Chances are they may make you changes yours if they have the trademark and it would cause brand confusion
• Check name availability for the blog, and ALL social media channels. It doesn’t matter how much you love the name, if you can’t get the .com or the Instagram handle pick something else! Try and avoid names that require you to use a hyphen in the URL people will forget this.
• Be original!
Your Blog Colors
Before we create your blogs logo, we need to come up with the colors for your brand.
Why are the colors that you choose for your blog and your brand important?
“Color is ubiquitous and is a source of information. People make up their minds within 90 seconds of their initial interactions with either people or products. About 62-90 percent of the assessment is based on colors alone.”-Study The Impact Of Color On Marketing
Secondly often the perceived appropriateness of the color to a specific brand can have an impact on the consumer.
The colors you choose can provide a customer insight into your brand and your values impacting a consumer’s choices. This could be whether to read your blog, share you content or buy your product.
Colors evoke strong emotions and can impact how a consumer views a company and brand.
• Yellow – The color meaning for yellow is linked to sunshine. It can evoke feelings of happiness, positivity, optimism, and summer, but also on the negative side of deceit and warning. Brands tend to use yellow for touches like backgrounds, border colors, and to add a bit of positivity into a website or any graphics.
• Orange Represents creativity, adventure, enthusiasm, success, and balance. It is an attractive color, but it is not as commanding as the color red. Many brands will use orange for calls to action such as buttons.
• Red Is associated with feelings of excitement, passion, danger, energy, and action. Red is often used by brands to encourage you order something now, or for a product sale – this captures attention and demands action. Red evokes the strongest emotions so should be used carefully in your branding.
• Pink Is a popular color for brands that primarily serve a female audience. In color psychology, pink’s color meaning revolves around femininity, playfulness, immaturity and unconditional love.
• Purple Is known as a royal color. The color meaning for purple is connected to power, nobility, luxury, wisdom, and spirituality. Depending on your brand you should avoid using the color purple too much as it can also cause feelings of frustration and arrogance.
• Blue The color meaning ties closely to the sea and the sky, stability, harmony, peace, calm and trust are just some of the feelings that may be felt about about your brand when you integrate the color blue. On the other side, blue can also carry some negative color meanings such as depression and can bring about a sense of coldness. Many tech brands use blue for their branding, as well as many travel blogs.
• Green Is highly connected to nature and money. Growth, fertility, health, and generosity are some of the positive color meanings for green. The color meaning for green also carries some negative associations such as envy. Green could work well for health, wellness and cookery blogs.
• Grey Represents neutrality and balance. However, grey does carry some negative emotions such as depression and loss.
• Black Meaning is symbolic of mystery, power, elegance, and sophistication. In contrast, the color meaning can also evoke emotions such as sadness and anger. Many fashion or luxury retailers have used black in their logos.
So how do we go about choosing the colors for your blog and blogs logo design?
First, we can look on Pinterest for brand inspiration!
STEP 1- Go to the Pinterest Search bar and type in branding colors
STEP 2- Look for colors and brands that you love
Step 3- Look Up Color Palette Hex Codes
Step 4- Create a Brand and Moodboard with the Color Palette you Choose
Note: leave out the blog logo design for now. We can move onto creating that now.
What is a Blog Logo?
Your blog logo is another important aspect of your brand and something you want to stick with and use throughout all of your documentation.
The logo is what your audience and customer will associate with you, so you only want to make a change to this if you go through full rebranding exercise – so get it right from the beginning!
Some companies have been able to create such a recognisable brand with their logo or symbol that the name of the company is not even needed for us to know who they are.
Examples include, Nike, Starbucks, Twitter, The Olympics, Mercedes, Apple and Playboy.
Even without seeing the name of the brand you would know what it is if you saw one of the logos associated to these companies.
Some resources to help you come up with a logo. Create your own blog logo:
• Adobe Illustrator
Things to Consider When Creating a Blog Logo
When you’re creating a logo for your lifestyle blog, think of the following:
- The font and colors reflect your brand and create a specific perception about your blog
- Is the logo easy to read and recognize, even if it’s a tiny size?
- Will people easily remember it and recognize it as your blog’s logo?
- Does it reflect the vision and values I have for my blog?
- Are there just 2 fonts that you want to use on your website as well?
When you have a professional designer create a blog logo for you, you will most likely receive several different options of the main logo, an alternative logo (or secondary logo) and a submark logo (often used for watermarks and other branding).
But what if I told you that these logos above weren’t made 100% by a designer? Yes, the design for the alternative fancier logo and the submark logo were initially premade by a professional.
VOILA! A beautiful looking logo in a matter of minutes. While I don’t use the alternative logo, it’s a pretty one, and perhaps in the future, I’ll switch out my current simple letter logo for it.
Why You Need A Logo For Your Lifestyle Blog
And not just any logo, but an aesthetically pleasing and memorable logo.
Because it represents you and you want to make yourself stand out from the sea of other bloggers. The thing that will identify your brand is your logo.
When someone sees’ a Pinterest pin of yours, they will immediately know its YOU simply by the look of your logo and colors and brand.
You will use it on anything from:
- Your blog header
- Your social media accounts
- A business card (if you end up producing a few to have on hand for events)
- Your media kit
- On any content you create to promote blog posts (where it makes sense e.g., Pinterest pins)
- Any freebies, printables, e-books and other digital products you create
Having a great-looking logo makes your site appear professional – something that brands look for when partnering with bloggers and influencers.
So, as you can see, how you create a blog logo is SO important. Now, let’s talk about how to create them!
Using FREE Logo Templates
Canva has a TON of free logo templates that you can start from!
All you have to do is go to Canva.com, look up LOGO and select the one you love the most and click on it!
Here are some that I quickly created from the free logo templates:
All you have to do is change the text, the colors to match your brand and voila! You have a beautiful logo design for your new lifestyle blog!
How To Size And Save Your Files for Optimization
When you create a blog logo you have to consider what the sizes you need and the types of files you’ll need for optimization. I like to save my logos in several different types of files:
- JPGS, cropped as close as possible to the logo itself
- PNG files, cropped and made into transparent versions, to be layered over images etc.
Also, remember to use a two-times larger sized logo for your blog header so that it’s not blurry on Retina screens.
So if you have a blog logo that’s 200 x 200, make it 400 x 400. Most themes have a feature that allows you to add a Retina-enhanced larger version (the 400 x 400 or whatever size your logo is).
Here’s how to save it as a transparent image in Canva.
So creating a logo that suits your brand identity and overall design is doable, even for FREE!
- If you know some Photoshop, get a pre-made template for a beautiful logo that you can tweak and customize – Etsy is my go-to for templates
- Canva is your second-best option for easy customizing. Canva Pro is even better!
- Take your time to craft a beautiful logo that will last for a while – avoid cheap-looking logo generators and limited apps
- Make at least one main wordmark logo and a submark logo
That’s it! Creating a blog logo isn’t difficult. It just takes a bit of figuring out what you want it to look like and if it fits your blog brands personality.
And remember to design your website AFTER creating your logo, moodboard and brand board!
Now go and create a blog logo that looks amazing!
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