Focusing on how to grow an email list is one of the most important blogging tasks to prioritize from the very beginning but I also find that new bloggers believe it to be the most intimidating as well.
In this blog post, I would like to chat about why growing an email list is important, several ways you can grow it, and what the heck to say to your email subscribers.
My goal with this blog post is to help you fully understand how you can manage and grow an email list and hopefully make it a little less stressful for you.
Why is it Important to Grow an email list?
The main reasons why growing an email list is so crucially important is because its YOURS. You own it and you don’t have any competition trying to tear you down like beating algorithms.
An email list will also have a WAY higher engagement rate than social media will. More people will open your emails and click on your links than they would if you were to post something on Instagram.
Pssstt, Instagram doesn’t even show your posts to half your readers.
You also need to think about your email list like this- Your email list is FULL of people who raised their hand and chose to receive emails from you. They are interested in you and your content.
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Email List Management Platform
So how do you start an email list so you can grow this wonderful community of readers I’m talking about?
The first thing you need to do is decide on an email management platform.
There are free ones out there like Mailchimp but girl let me tell you…Mailchimp sucks. It’s extremely hard to understand and get the hang of for a beginner blogger. But if you honestly don’t have the budget for a paid one then stick with Mailchimp for now.
My absolute favorite email management platform to grow my own personal email list is Flodesk. Flodesk is absolutely amazing because it has the most beautifully created email templates already done for you, stunning colors, and it’s extremely easy for a beginner to understand.
The regular price for Flodesk is $38/month I believe but if you use my link you can get it for just $19/month! What a steal, right? Get it for $19/month here.
Grow an email List With Opt-in Incentives
The main way to grow an email list is to give your ideal reader value by creating freebies (opt-in incentives).
It would be wonderful if we could get email list subscribers without providing anything in return, right? But it doesn’t actually work like that unfortunately.
In order to get subscribers and grow our list we need to provide something that our ideal readers, clients and customers want and need for free.
Some opt-in incentives could be….
-Printables and Downloadables
-And TONS more!
You ultimately want to think about what your ideal blog visitor wants and needs MOST.
Is it a free eBook that can educate them on a topic they are struggling with?
Is it a workbook that they can fill out and have a better understanding of a topic?
What does your ideal reader need most? That’s the kind of freebies you need to create.
My Favorite: Resource Library
My all-time favorite way to get subscribers to sign up to my email list is to offer them my resource library.
The resource library is a place where I put ALL of my freebies in ONE place for them to have access to each one of them.
This is way more enticing for the reader because as soon as they have access to the resource library after they sign up, they will enter the library that has several different freebies for them.
Now, the way you create a resource library is to build 2 pages on your website.
1 page will be the front page of the resource library. And the 2nd page will be a password protected page that will hold all of your freebies.
Want an example? Click here to access my resource library and see how I set up mine.
How to Create Freebies?
I create all of my freebies in Canva. It is a nice, easy way to create them and very beginner friendly.
There are a few things you need to incorporate when creating your freebies.
Like I said above, the freebies you create need to be valuable for your ideal reader. If your niche is about blogging, you wouldn’t create a cooking workbook freebie, right?
Your freebie also needs to be branded-meaning the same colors as your brand, same fonts, and same visuals as your website.
You also want to ALWAYS put your blog name and website on your freebie as well to prevent from anyone stealing it and using it as their own freebie.
3- Set Up Properly.
Your freebie needs to look nice. It needs to look somewhat professional.
Now, I know it make take some practice. The way I practiced is by looking at other bloggers freebies and try to create the same layout as they did. I am NOT saying to copy their work or completely copy their freebie at all. Please don’t do this.
But take inspiration and see if you can try and recreate the layout and then try and make the freebie your own by tweaking things.
This is the way I practiced and it is how I learned to create good looking freebies.
Create a Sign Up Form to Grow an Email List
Now that you have freebies and potentially have a free resource library to offer your visitors, now it is time to create a few sign up forms for the freebies.
It is very easy to create a sign up form in Flodesk and it is also very easy to brand it as well which is important.
Your sign up forms should represent your branding colors and fonts, too.
Where to Put The Sign Up Forms?
Literally everywhere on your website!
You want to make it as easy as possible for your ideal readers to quickly subscribe so you can grow an email list.
You want to place the sign up forms in these places:
-Each page should have at least 1 sign up form.
-In your website footer
-Throughout your blog posts
-End of your blog posts
-Anywhere else you think is necessary
Set Up Your Welcome Sequence
Now that you have freebies, a resource library, and sign up forms on your website, the next step is to set up an Onboarding/Welcome sequence.
A welcome sequence is basically a set of automated emails that will deliver the freebie or resource library password, introduce you and the blog, and tell them where to go next (call to actions).
In Flodesk, there is an option to set up a workflow.
The first email in the workflow will be delivering the freebie or resource library password.
In the second email you want to introduce yourself and the blog and set the expectations. You want to tell your subscribers how often they will hear from you (once/week is good) and let them know what kinds of content you will be sending.
And the 3rd and final email will be a list of call to actions. This will allow your reader to find you and have access to your blog and content.
Now that you have your welcome sequence set up, you want to send your readers 1 email/ week updating them on…
-New blog posts
-New podcast episodes
-New youtube videos
-give them free advice, free education, VALUE
Giving value every week to your subscribers is key to building the community of subscribers you want.
Try to avoid being too salesy all of the time. If you are only writing emails to try and sell to them, it will never work. You always have to prime your readers or several months with consistent free information and value before you can ever sell to them.
I really hoped this blog post about growing an email list helped you better understand what to do to grow it.
If you have any questions you can always ask me in the comment section below.
If you are still confused about growing an email list, I offer a blog coaching service that will not only teach you everything their is to know about email lists, but I also teach how to monetize your blog, gain traffic, and much more. If you are interested in blog coaching click here to inquire.
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