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How to Write a Blog Post

Writing a blog post as a beginner can be a little intimidating which is why I’m going to tell you how to write a blog post.

New blogger’s always have the expectation that they need to be a professional writer to be a successful blogger. While you do need some basic knowledge of writing-you do not need to be an amazing content writer who makes no mistakes. There are ways to work around this and tools you can use.

If writing isn’t your strong point, don’t be discouraged.

Don’t get me wrong, I am not trying to make blogging sound easy. There is a lot that goes into writing a perfect blog post but it’s not rocket science.

In this blog post we will discuss the key components below to
writing a perfect blog post:

  • Good Content
  • SEO
  • Photography
  • Social Share Icons
  • Sign Up Form/Opt in Freebie
  • Closing Section
  • And more!

Now let’s look at each of these in deep detail:

Good Content

READABLE CONTENT

Readable content is one of the most important aspects of writing a good blog post. If you have ever clicked to read a blog post and couldn’t read it, you probably clicked right back off and searched for another, correct?

What kinds of blog posts do you find readable?

-Is the spelling and grammar perfect?
-Is it interesting?
-Is it laid out in a way you can understand?

The ultimate goal is to keep your ideal reader on your blog for as long as possible which is why having readable content is very important to take in account.

So how can we create readable content?

  • Taking your time to write the blog post
  • Checking all spelling and grammar using Grammarly
  • Outline all blog posts before you write so you have a clear
  • direction and so the blog post is laid out correctly
  • Edit and proofread at least 3 times
  • Have a friend read it before you decide to publish

Blogging is very time consuming. If you want a blog that will impress your ideal readers, clients, customers, and PR managers you are going to need to take the time to write amazing content they will love and understand.

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CLICKABLE CONTENT

Clickable content is any types of content that your ideal
reader will want to click on.

New blogger’s tend to believe that if they write content about themselves or their life that people will click and read it. Your friends and family may want to read, but will your ideal reader want to? Someone who hardly knows you? It’s not very likely.

Blog posts are not meant for it to be for us or about us. As blogger’s, we need to think about who we are directing the message to and we need to take into account what types of content they are searching for and reading and write our posts accordingly.

So how do we know what content people are searching for and reading?

MARKET RESEARCH

Market research is basically what it says-research.

We need to do strategic research to find out what our readers are currently searching for and clicking on.

The first thing we can do is to find what’s trending. There are
a lot of ways we can do this, but I wanted to share the ways I personally like to do this:

PINTEREST TRENDS

Hover over Pinterest Analytics button. You will then see a
“Trends” button.

Click that and it will take you to this place where you can
search on Pinterest some keywords to see if the post is
trending.

If the keyword is increasing then I would say it’s a good topicto write about.

GOOGLE TRENDS

Google Trends is a great way to do market research as well.

Just like Pinterest, you can find what posts are trending onGoogle.

Write about the content that is increasing in the amount of searches.

COMPETITOR ANALYSIS

Do a regular competitor analysis.

What types of content are they writing about? If you know they have been a successful blogger for a long time now, it’s likely that they are keeping up with the trends.

Now, I would never tell you to go copy their content but it’s good to keep up to date on what they are writing.

FACEBOOK GROUPS

Head on over to Facebook and join some Facebook groups in your niche. A lot of people will post to the group and ask for help with the problem they are facing.

Remember when I said you need to solve problems? This is how you can easily find the problems that your ideal reader is having.

SCROLLABLE CONTENT

It’s undeniably easy to say that people in 2020 love to scroll on social media.

Your ideal reader is most likely going to be a scroller. They will scroll through your content and not read the whole thing.

We as blogger’s really need to take this into account and make sure that we are writing our blog posts in a way that our ideal readers will be able to understand the content even if they scroll through it quickly.

So how can we make our content scrollable?

  • With Headings
  • Breaking up text to 1-3 sentences.

Blog posts are not written the same as how you would write an essay in school. Your ideal reader does not want to read an essay. As
humans in 2020, we have become very lazy and we want to
know information as quick and as easy as possible.

An example of scrollable content:

Blog post readers usually scroll through the post fast which is why you need to have scrollable content.


As you can see, the text is broken up for people to easily read and they can also read the headings if they don’t have time to read the whole post. If they scroll, they would still get the information they needed.

LENGTHY CONTENT

Another important way to create good content is to make it lengthy because lengthy content can hold the best information.

Lengthy content is very valuable to your reader. It will show them that you are the expert in your niche.

When you show your ideal reader that you are an expert, it will make them wonder how valuable your paid content will be and it will make them have a desire to purchase your products and services.

Lengthy content is also needed for SEO, which we will talk about next.

Your blog post needs to atleast be 2,000 words or more.


To continue this blog post: read “How to Write an Amazing Blog Post EBook” by clicking HERE.


Did you learn something new in this post? Comment below! Make sure to download the full eBook to learn even more!


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Hi Boss  Lady

Meet the blogger

I’m an expert at blogging, a nerd when it comes to blog design, and my obsession is teaching others how to make money doing what they love (without the overwhelm).

A Michigan girl, blogging coach, website designer and cat mom, my happiest days are spent behind my computer screen sharing my biggest blogging secrets with the world. I'm glad you're here, Boss Lady!

Before you move on... Hi I'm Genasys!

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