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How to Brand Your Blog In 2021

First of all, let’s chat about what the heck branding is: Branding is basically the feeling and vibe your blog/business gives off.

There are a ton of key elements that go into branding such as your name, slogan, logo, colors, and more. But there is also a different side to branding that conveys who you are, your voice, vision and values.

Branding is all about how you make your website visitors feel.

In this blog post we are going to talk about all of the key elements more in depth, why it is important for your blog and business, and how we can implement this on our blog and social media channels.

Traditional Branding

Traditional branding are things your visitor can visually see like:

-Your name

-Slogan

-Logo

-Design/Colors

-Your product

Lets look at each of these more in depth.

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Your name

Choosing the name for your blog/business is one of the most important first steps to prioritize after finding your niche. You need to spend time to think about the name you want your brand to showcase for a long time and spend some time to get this right.

The name you choose should show your vision and values, describe what the business is about and it should be entirely unique to you.

I have seen a lot of bloggers and business owners go back to using their own name for their brand.

The name you choose is ultimately up to you as long as it follows the rules I stated above and it should also be available to register as a business name, be available on Instagram and across all other channels, and it should be available when you search on Google.

Really do your research when it comes to deciding on a name because you wouldn’t want to use a name that a brand has already claimed.

You also want to consider using keywords in your name. Keywords will help you rank on Google and this is extremely good for blog traffic which is the ultimate goal.

Slogan

Many brands decide to use a slogan or a catchphrase to help make their brand stand out.

Some examples of a slogan would be “I’m Lovin it” or “Just Do it”. They are very well known and easy to memorize.

When your reader’s see your slogan, they will instantly know it’s you. It is an opportunity to describe who you are and what you do to a new reader who ends up on your site. It could also show a core value you have which is what we will talk about later in this post.

Your Logo

A logo is also a great way to be easily recognized by your readers and it is one of the most important things to have when it comes to traditional branding.

You ultimately want to get your logo right from the very beginning so you can avoid changing it in the future. It is what your audience will associate with you so you can see why spending time on this to get it right is important.

This is why I recommend you to hire someone to create a logo for you if you are unfamiliar what branding is and aren’t good with design. So if you are looking for someone to do this for you then head over to the contact me page so we can discuss what’s needed for you and your brand.

I also offer mentor sessions, blog and brand audits for people who would rather DIY it themselves but still need some clarity on if they are going in the right direction or not.

Colors

The colors you choose have a huge impact on your brand. Did you know that your readers will make up their mind about you and your blog within 90 seconds of landing on your website? And 62-90 percent is based off of colors alone?

You obviously want to give an amazing first impression which is why you need to get your colors right the first time.

So how do you find your colors?

  1. Look up color palettes on Pinterest. There are a lot of palettes with specific hex codes you can use.
  2. Study up on colors psychology.
  3. Know who your ideal reader is and pick a color based off of what you think they would love and be attracted to.

Examples of BAD color palettes:

This is an example of what bad branding is.

Examples of good color palettes:

What branding is and why branding is so important?

Personal Branding

Now that we talked about the key elements of traditional branding, we are now going to talk about what is personal branding and the 4 V’s.

So what are the 4 V’s?

  1. Vision
  2. Values
  3. Voice
  4. Visuals

Let’s talk about each of these more in depth.

Vision

The vision is an opportunity to make yourself unique. There are a lot of bloggers who are doing the same thing as you are and you want to ultimately stand out from the crowd, right?

It defines the long term goals you have for your blog and explains why the heck you are doing what you are doing and how you will serve others with your blog.

Where would you like your blog/business to be long term?

Values

The branding values are essential a way for your readers to better connect with you on a deeper level.

Bringing your values and beliefs into your blog and business and everywhere you go will allow your readers to become an advocate for you.

If they believe in the same things that you do, they will be more likely to share your content and speak about you to their own followers.

For an example: Let’s say you strongly believe that all women are beautiful no matter their shape and size…so you post a photo of a woman’s tummy…you will become looked up to by the women who strongly feel the same way you do.

Bringing these beliefs and values to your brand and business will also show that you are human and you are just like everyone else. You don’t need to be perfect all of the time. You want to show your readers that there is more to you then business.

Branding Voice

Finding your branding voice shouldn’t be so difficult for you because it’s honestly the same way that you would talk to a friend.

Writing in your own tone will show people that you are (again) not a robot.

You just want to sound like YOU. If your goofy, make your writing goofy! If your calm, make it calm! If your sassy, have at it girl! Show that sassy voice.

It’s extremely important to use one branding voice across everywhere you communicate your brand like social media posts, email lists, responding to emails, etc.

You also want to try and not sound too boring. Just imagine having a coffee with a friend and your speaking to them in a certain voice!

If you are struggling to find your brand voice, I encourage you to record yourself talking about your blog or the topics you normally talk about. Then write down sentences that you usually use, phrases, and anything else that stands out to you.

Now, there are times when us bloggers are just simply not in the mood to write. Heck…I’ve had writers block all week…ugh. Simply put, when you’re not in the mood…don’t write.

Do you know what I tell my clients to do? Drink a glass of wine before you write a blog post. You will be more relaxed and you will show who you are in your writing. Then obviously go back in the morning and edit it. Buzzed writing=not good grammar most of the time.

Branding Visuals

How do you want your visitors to feel? This is a very important question to ask yourself and make sure you have this 100% down.

Now, I know we talked about visuals in the traditional branding section but it’s so important that I just need to talk about it again.

Your branding visuals are colors, images, videos, graphics, and fonts. It’s extremely important to get your branding right the first time so your visitors will feel good about your brand from the very beginning.

Ladies, you don’t want to scare anyone away simply because the neon colors you are using is ugly. AND paired with dark, horrible images and fonts that are unreadable? Ugh, don’t even get me started!

You want beautiful colors and images to make people feel a certain type of way and that is why it is so important to study color psychology.

Consistency

Now the last things I want to chat with you about is consistency and why this is extremely important for your brand.

In order to have a successful blog, you need to be consistent. End of story.

You should pick one day to launch a new blog posts every single week. For an example: you decide that you want to publish a blog post on Wednesdays. Then you should always publish on Wednesday’s so your readers know when you post and so they are excited for Wednesday’s.

It’s the same thing with an email list. You should pick one day to publish your weekly email so your readers will be excited to wake up that day and check their email.

Consistency is apart of branding and it will create excitement in your readers and they will be more likely to become loyal blog readers and visitors.


Well that’s all I have for you today ladies!

If you’re still struggling to brand your blog, then head over to the resources page to see how you can book a mentor session with me!


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  1. hari says:

    this is a great resource for beginner bloggers to understand what’s branding and how it’s important for a business.
    thanks foe sharing this!

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Hi Boss  Lady

Meet the blogger

I’m an expert at blogging, a nerd when it comes to blog design, and my obsession is teaching others how to make money doing what they love (without the overwhelm).

A Michigan girl, blogging coach, website designer and cat mom, my happiest days are spent behind my computer screen sharing my biggest blogging secrets with the world. I'm glad you're here, Boss Lady!

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