I've been blogging since 2017 and running Boss Lady Bloggers since early 2020. I'm a Showit website designer, a blog coach, and a solo mom to a little boy. In September 2026 I went all in on this business again. If you came here looking for a highlight reel, wrong page. If you came here for someone who's actually done the thing and will tell you the truth about it, hi.
blogging since 2017I'm not going to pretend I run this from a beach. I run it from a kitchen table after bedtime. I'm raising my son and rebuilding this business at the same time. I'm telling you that because the women I work with are doing the same thing, and I built everything here for that version of you.
In late 2017 I was living in my aunt's basement, working gig apps, hardly making money, on a 2010 MacBook. I found blogging on Pinterest and thought, I can do that. I launched a lifestyle blog on a free WordPress theme, hated how it looked, and found out the hard way that getting traffic and getting paid are two very different things.
I did everything the gurus said. Affiliate links. Ad networks. Post more. I got the traffic. I made almost nothing.
Two years in, early 2020, right as Covid hit, I almost quit. I spent the last $200 in my bank account on one session with a blog coach. In that one session she moved me from blog to business. I didn't know what I didn't know. The missing piece was business. So I started Boss Lady Bloggers and coached women on starting a blog, the thing I knew best. I made $4,000 in three months.
A Pinterest search, a basement, a free template.
A boutique, a marketing brand, every course. Traffic, no income.
One $200 coach session, right as Covid hit. Boss Lady Bloggers is born. $4,000 in three months.
Coaching, custom Showit sites, the podcast, a membership. February 2022: 4 new clients and over $8,000 in one month. Six figures.
A move to Ohio, no more childcare from my mom. I wrap up my clients and press pause.
I take a job teaching Montessori toddlers and love it more than I expected.
I quit teaching to go all in on Boss Lady Bloggers. Blog to Paid opens November 27.
Your blog is a marketing tool that drives people to your offer. It is not the business. The thing you sell is.
Every woman I've coached was selling her own product or service. Not one was an affiliate blog. That's the only kind of blog I know how to build, and the only kind that still pays in 2026.
Research, offer, messaging, copy, then brand and site. Then traffic. The designer in me puts design last, on purpose. Otherwise you're decorating a diary.
Pretty alone doesn't pay the bills. Pretty plus strategy does.
A free template is the most expensive thing you'll ever use.
I'll use it for your drafts all day long. I won't let it decide what you sell, who you're talking to, or whether you're going to finish. That's my job.
Your blog should sound like you on your best day, not like a brand voice guide.
It needs traffic you don't have, and that traffic is shrinking.
Everything I sell is 1:1 with me, or a template you can use tonight.
I'll promise you a finished site, a real offer, and a year of me. What you do with it is yours.
It's simple. It is not easy. There's a difference.
You're starting a blog, or starting over, and you want it to be a business this time. You'd rather invest in a coach than learn alone for another year. You're probably doing this around a job, a kid, or both. You want someone to tell you what to do next and build the hard parts with you.
If that's you, I think we'd get along.
In late 2025 I moved to Ohio and lost the childcare my mom gave me. She's 600 miles away now. I paused the business, then took a job teaching Montessori toddlers. In September 2026 I quit to go all in here. I'm not telling you this for sympathy. I'm telling you because when you say “I only have two hours after bedtime,” I don't nod politely. I've lived it. I'm doing it next to you.
Book the free call. We'll look at your blog or your idea, figure out what to sell, and map your first 90 days. If Blog to Paid is the right fit, I'll tell you. If it isn't, I'll tell you that too.