How to Write a Blog Post From Start to Finish : A Comprehensive Guide

How to Write a Blog Post From Start to Finish : A Comprehensive Guide

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Writing a blog post may seem like a daunting task, but with the right approach and a clear process, you can create engaging and informative content for your readers. In this post, I’ll teach you how to write a blog post from start to finish.

The key is to understand the process of planning, writing, and editing your blog post from start to finish. By following a few essential steps, you will be able to produce well-written posts that will resonate with your target audience.

In this article, we will cover the process of taking your blog post idea and turning it into a polished piece of content.

We will discuss how to choose a topic, create an outline, write a compelling introduction, and build the body of the post, as well as how to conclude and edit your work for maximum impact.

By the end of this guide, you will have a clear understanding of how to write a blog post from start to finish and be equipped with the skills necessary to craft content that attracts and engages your readers.

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How to Write a Blog Post From Start to Finish

Decide on the Offer You Will Sell This Quarter

Before starting your blog post, decide on the offer that you will focus on for this quarter. This could be an e-book, course, or any other product or service. Align your blog topics with this offer to drive conversions.

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Choosing Your Quarter Focus:

Now, let’s talk strategy. Before penning down your thoughts for that stellar blog post, it’s crucial to strategically align your content with your quarterly business focus. This sets the stage for not just informative writing but also for boosting conversions and achieving your business goals.

1. Define Your Offer:

  • Take a moment to decide on the star of the show for this quarter. Will it be an engaging e-book, an enriching course, or perhaps a groundbreaking product or service?

2. Match Content with Offer:

  • Once your quarterly MVP (Most Valuable Product) is in place, tailor your blog topics to harmonize with this centerpiece. Think of your blog posts as supporting actors, each playing a role in promoting and enhancing the value of your main offer.

3. Create Synergy:

  • Building a seamless connection between your blog content and your offer creates a powerful narrative. It not only educates your audience but also positions your product or service as the solution they’ve been searching for.

4. Drive Conversions:

  • The ultimate goal? Conversions. By strategically linking your blog topics with your quarterly offer, you’re not just providing information; you’re creating a pathway for your audience to transition from readers to customers.

Remember, this isn’t just about writing. It’s about crafting a narrative that guides your audience towards a solution while strategically growing your business and making MONEY from your blog posts.

Why waste time writing blog content, driving traffic to it, and then never seeing a dime from all that hard work?

Select a blog topic that is related to your chosen offer – it will enable you to attract the right audience. Make sure the topic is engaging and adds value to your readers.

Crafting a Targeted Blog Topic:

Now that you’ve pinpointed your quarter’s focus, it’s time to laser-focus your blog topics for maximum impact. Here’s a step-by-step guide to ensure you’re not just attracting any audience but the right audience – the audience that’s eager to engage and convert.

1. Align with Your Offer:

  • Your blog topic should seamlessly connect with the essence of your chosen offer. If you’re promoting an e-book on effective time management, consider blog topics like “Mastering Time Efficiency in a Hectic World” or “The Art of Prioritizing: A Guide to Your Most Productive Self.”

2. Audience Relevance:

  • Tailor your topic to resonate with your target audience’s pain points, interests, and aspirations. Addressing their needs directly ensures they’ll not only read but also find value in your content.

3. Engaging Angle:

  • Spice it up! Choose an angle that captivates your readers. Whether it’s a unique perspective, a thought-provoking question, or a surprising fact, ensure your topic has that magnetic quality that draws readers in.

4. Educational Value:

  • Your blog isn’t just about words; it’s a source of valuable insights. Provide practical tips, actionable steps, or in-depth analysis related to your chosen offer. Position yourself as an authority, guiding your readers toward valuable solutions.

5. Consider Searchability:

  • Optimize your blog topic for search engines. Use keywords related to your offer to enhance discoverability. This not only attracts your ideal audience but also boosts your blog’s visibility.

6. Encourage Interaction:

  • Spark engagement. Pose questions, encourage comments, or create a call-to-action that invites readers to share their thoughts or experiences. This fosters a sense of community and keeps your audience actively involved.

Remember, your blog topic is the gateway to your content. Make it irresistible, make it valuable, and most importantly, make it resonate with your target audience. Crafting a topic that aligns with your offer is the first step in turning readers into loyal customers.

Write the Blog Post Headline/Blog Post Title

Invest time in crafting a catchy headline for your blog post. Use power words and numbers to make it more intriguing and enticing.

Mastering the Art of Headlines:

Now that your blog topic is carefully selected, let’s give it the attention-grabbing headline it deserves. Crafting a headline is an art, and with the right blend of power words and strategic elements, you can make it a compelling invitation for your audience. Here’s your roadmap:

1. Power Words Matter:

  • Infuse your headline with powerful and dynamic words that resonate with your audience. Words like “unleash,” “transform,” and “dominate” capture attention and convey a sense of empowerment.

2. Embrace Numbers:

  • Numbers add a tangible and specific element to your headline. Whether it’s a listicle or a guide, incorporating numbers signals to your audience that your content is structured, actionable, and worth their time. For example, “7 Proven Strategies to Boost Your Productivity.”

3. Clarity is Key:

  • While being catchy is crucial, ensure your headline is clear and communicates the essence of your blog post. Readers should know what to expect and why they should invest their time in your content.

4. Create Curiosity:

  • Spark curiosity by leaving a hint or posing a question in your headline. Encourage readers to click and discover the answers or insights you’re offering. An example could be “Unlocking the Secrets to Time Mastery – Are You Ready?”

5. Test and Refine:

  • Don’t be afraid to experiment. Test different headline variations and analyze their performance. Pay attention to metrics such as click-through rates to understand what resonates best with your audience.

6. Maintain Authenticity:

  • While crafting an attention-grabbing headline, ensure it stays true to the content within. Authenticity builds trust, and misleading headlines can lead to disappointment. Your headline should be a promise fulfilled.

Remember, your headline is the gateway to your blog post. It’s the first impression your audience will have, so make it compelling, make it clear, and make it impossible to ignore. Now, go ahead and craft a headline that not only stops the scroll but also entices your readers to dive into your valuable content.

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Perform Keyword Research

Conduct keyword research to understand which phrases and terms your target audience is searching for. Incorporate these keywords throughout your blog post to improve search engine rankings.

Strategic Keyword Integration:

Now, let’s elevate your blog post’s visibility by strategically incorporating keywords that resonate with your audience. This isn’t just about attracting traffic; it’s about ensuring that the right audience discovers and engages with your content.

1. Identify Relevant Keywords:

  • Begin by identifying keywords and phrases that align with your blog topic and resonate with your target audience. Tools like Google Keyword Planner, SEMrush, or Ahrefs can be valuable companions in this quest.

2. Long-Tail Keywords:

  • Don’t underestimate the power of long-tail keywords. These are specific, often-phrased queries that your audience might use. For instance, if your blog is about time management, consider incorporating long-tail keywords like “effective time-saving techniques for working moms.”

3. Natural Integration:

  • Sprinkle your selected keywords organically throughout your content. Ensure they seamlessly fit into sentences and paragraphs. Google values content that feels natural and provides genuine value to readers.

4. Strategic Placement:

  • Place your primary keywords in strategic locations such as the title, headers, and the introduction and conclusion sections of your blog post. This signals to search engines the main focus of your content.

5. Synonyms and Variations:

  • Expand your keyword strategy by including synonyms and variations. This not only caters to a wider range of search queries but also enhances the readability and diversity of your content.

6. Regular Updates:

  • Stay dynamic. Periodically revisit your keywords to ensure they remain relevant. As trends and industry jargon evolve, so should your keyword strategy.

7. User Intent:

  • Consider the intent behind the search. What is your audience looking for, and how can your content fulfill that need? Aligning your keywords with user intent enhances the overall relevance of your blog post.

Remember, it’s not just about rankings; it’s about providing value to your audience. Strategic keyword integration ensures your content is discoverable by those actively seeking the solutions or insights you offer.

Create a Blog Post Outline

Sketch a clear structure for your blog post by forming an outline. Break down the main points into subheadings and list them along with supporting ideas or data.

I. Introduction:

  • Hook: Grab your reader’s attention with a compelling statement or question.
  • Background: Briefly introduce the topic and why it matters to your audience.
  • Thesis Statement: Clearly state what your blog post aims to achieve or discuss.

II. Body:

  • Subheading 1: Title of your first main point.
    • Key Information: Provide valuable content, backed by examples or data.
    • Personal Insight: Share a relevant personal experience if it adds value.
  • Subheading 2: Title of the second main point.
    • Details and Explanation: Dive deeper into the topic, offering insights and solutions.
    • Supporting Evidence: Back up your points with examples, case studies, or expert quotes.
  • Subheading 3: Title of the third main point.
    • Analysis: Discuss implications or analyze the information provided.
    • Actionable Tips: Offer practical steps or advice related to the main point.

III. Conclusion:

  • Summary: Recap the key points discussed in the body.
  • Call to Action: Encourage readers to engage, comment, or try out your recommendations.
  • Closing Statement: End with a powerful, memorable line that leaves an impression.

IV. Additional Sections (Optional):

  • FAQs: Address common questions your readers might have.
  • Resources: Provide links to relevant tools, articles, or further reading.
  • Acknowledgments: If applicable, give credit to sources or individuals who inspired your content.

V. Engaging Media (Optional):

  • Images: Include visuals that enhance understanding or add aesthetic appeal.
  • Videos or Audio Clips: If suitable, embed multimedia for a dynamic experience.

Write the Introduction

Write an engaging introduction that hooks the reader. Keep it short and sweet while clearly stating the problem or topic at hand. Use a story, surprising fact, or a compelling question to draw your readers in.

1. Understand Your Audience:

  • Before you start, know who you’re writing for. Understand the interests, challenges, and aspirations of your readers, particularly the ambitious lady bloggers we cater to.

2. Choose a Compelling Hook:

  • Begin with a hook that immediately grabs attention. This could be a:
    • Story: Narrate a relevant and relatable anecdote.
    • Surprising Fact: Share a statistic or piece of information that intrigues.
    • Compelling Question: Pose a question that makes readers reflect or curious about the answer.

3. Clearly State the Problem or Topic:

  • In a sentence or two, explicitly mention the issue or topic your blog post addresses. This provides clarity and sets the stage for what’s to come.

4. Connect Emotionally:

  • Empathize with your readers. Acknowledge their challenges or aspirations. This helps in building a connection from the very beginning.

5. Introduce the Purpose:

  • Clearly state the purpose or goal of your blog post. Let readers know what they can expect to gain by reading further.

6. Establish the Tone:

  • Set the tone for the rest of the post. For Boss Lady Bloggers, it’s a blend of classiness, intellect, and a touch of empowerment. Ensure that the introduction aligns with the overall voice and style of your blog.

7. Keep it Concise:

  • The introduction should be short and sweet. Aim for around 2-3 paragraphs, ensuring that it’s long enough to convey the message but short enough to maintain interest.

8. Edit and Refine:

  • Review your introduction critically. Remove any unnecessary words or sentences. Make sure every word serves a purpose in captivating the reader.

Write the Body Content

Focus on the body content by following the outline you created. Divide it into logical sections using H3s, and convey information through tables, lists, bold, and italic text, as necessary.

Here’s an example list format to use within your blog post:

  • Point 1: Brief explanation
  • Point 2: Elaborate on the point
  • Point 3: Include relevant data or research

1. Organize Your Thoughts:

  • Start by outlining the main points you want to cover in the body of your blog post. These could be the subheadings you identified during the planning phase.

2. Provide Valuable Information:

  • For each main point, dive deep into the topic, offering valuable insights, tips, or strategies. Provide information that your audience will find helpful and relevant to their interests or needs.

3. Use Examples and Evidence:

  • Support your points with examples, case studies, or data. This adds credibility to your content and helps readers understand the concepts better.

4. Break it Down:

  • Use subheadings and bullet points to break down complex information into digestible chunks. This makes your content easier to read and understand, especially for busy moms who are multitasking.

5. Incorporate Personal Stories:

  • Share personal anecdotes or experiences related to the topic. This not only adds a human touch to your content but also helps in building a connection with your audience.

6. Be Clear and Concise:

  • Keep your sentences and paragraphs short and to the point. Avoid unnecessary jargon or overly complex language. Remember, we’re aiming for clarity and readability.

7. Offer Actionable Advice:

  • Provide practical tips or actionable steps that readers can implement in their own lives or businesses. This adds value to your content and encourages engagement.

8. Transition Smoothly Between Points:

  • Use transitional phrases or sentences to guide readers from one point to the next. This helps in maintaining the flow of your content and keeps readers engaged from start to finish.

9. Stay True to Your Voice:

  • Maintain the tone and style that you established in the introduction. Whether it’s classy, smart, or empowering, ensure that your voice shines through in every word.

Add a Blog Post Conclusion

Wrap up your blog post with a concise conclusion. Provide a summary of key takeaways and encourage readers to implement what they’ve learned. Link back to your offer to drive conversions and keep your content tied to your business goals.

Review Your First Draft

After completing your first draft, it’s important to review and revise it. Careful review ensures that your blog post will be polished, well-structured, and engaging. Here’s a step-by-step guide to help you review your first draft.

Analyze your headline: Your headline is the first thing readers see. Ensure that it’s irresistible, accurately represents your content, and makes readers want to dive into your post.

Read your post out loud: This helps you identify any awkward phrases, unclear wording or repetitive language. It also helps to ensure that your writing flows smoothly, creating an enjoyable reading experience for your audience.

Check for major inconsistencies: Make sure your points flow logically, and the post follows a clear structure – introduction, main points, and conclusion. Verify that your content stays on topic and flows in a way that’s easy for your readers to follow.

  • Check grammar and spelling: Use tools like Grammarly to help you catch any errors that may negatively affect your post’s readability.

Examine formatting: Utilize formatting options like bold and italic text, bulleted and numbered lists, tables, and subheadings to make your text more engaging and easier to understand. Ensure that your chosen formatting enhances the overall readability of your blog post.

Consider visuals: Adding relevant images or multimedia elements like videos can provide further value to your readers, keeping them engaged with your content. Make sure to include high-quality images that add visual interest and help to illustrate your main points.

As you work through these steps to review your first draft, remember: it’s crucial to be both thorough and objective. The end goal is to create a blog post that’s polished, engaging, and easy to understand. By following this process, you’ll be well on your way to creating content that stands out and keeps your readers wanting more.

Edit the Blog Post

Before publishing your blog post, it’s crucial to edit your draft to ensure the content is concise, clear, and engaging. To start, focus on clarifying and condensing your text. Make sure the main point is conveyed clearly and eliminate any tangents or redundant phrases [^1^].

Follow these steps during the editing process:

  1. Proofread: Begin by carefully reading your draft and correcting any spelling or grammar errors. Make use of tools like Grammarly to catch potential issues.
  2. Remove jargon: Ensure your blog post is accessible to your target audience by removing specialized or technical terms and replacing them with simpler alternatives.
  3. Break up long sentences: Divide complex sentences into shorter, straightforward sentences to make the content more digestible for readers.
  4. Use subheadings: Organize your content by adding subheadings that break down the topics being discussed. This will make your article easier to scan and understand.
  5. Format text: Emphasize key points or phrases by using bold or italic formatting when necessary. This will draw attention to crucial parts of your content.

In addition, consider the visual aspect of your blog post. Add relevant images that complement your text and provide visual appeal. Be mindful of copyright restrictions and always provide appropriate credit if required [^3^].

Optimize your blog post for search engines by using relevant keywords and meta tags. This will increase the chances of your content being discovered and ranking higher in Google search results.

Finally, share your post on social media to promote your new content and engage with your audience [^4^]. By following these steps, you’ll ensure your blog post is polished, informative, and well-received by readers.

Structure the Blog Post

A well-structured blog post is crucial for engaging your readers and retaining their attention. To create a clear and readable blog post, follow these steps.

Start by outlining your content – this helps you stay organized and prevents you from veering off-topic. Develop a compelling introduction that hooks your readers and clearly states your blog’s purpose. A typical introduction includes a hook, which is an interesting fact or question, followed by a brief overview of the post’s content. For example:

Did you know that avocados contain 100 calories? In this blog post, we’ll explore the health benefits of avocados and share delicious recipes you’ll love.

Next, create subheadings to segment your content into smaller, digestible sections. Use H3 or H4 Markdown headings to format your subheadings. Break your content into logical sections that flow smoothly from one topic to the next.

Organize your thoughts and ideas in a logical order, using bullet points or numbered lists to present information clearly. Here’s an example of a bulleted list to demonstrate avocado’s health benefits:

  • Rich in healthy fats
  • Packed with essential vitamins and minerals
  • High in fiber

Tables can enhance your blog post by presenting data in a visually appealing and easily digestible way. For example, use a table to compare the nutritional values of different fruits:

FruitCaloriesVitamin CMagnesium

Finally, adopt a confident, knowledgeable, neutral, and clear tone in your writing. Keep your language straightforward and concise – avoid using jargon or complex terms that might confuse your readers. Make sure to use the second person point of view (you, your, yours, etc) to maintain a conversational and relatable tone.

By adhering to these structuring guidelines, you set your blog post up for success, ensuring that readers can navigate and absorb your content with ease.

SEO Optimize the Blog Post

To ensure your blog post ranks well on search engines, it’s crucial to SEO optimize your content. Start by identifying a target keyword that people frequently search for and ensure it’s included throughout your post naturally and strategically. Use the main keyword in your title, your URL slug, and within the first 100 words of your content.

Your blog post should have an attractive and informative meta description that includes your target keyword. This brief description will appear in search engine results, and it’s essential to make it as appealing as possible to encourage clicks from potential readers.

To make your blog post easily scannable, create a clear structure using subheadings. Ideally, incorporate H2 and H3 tags containing your target keyword or related phrases. This not only aids in readability but also signals the content’s importance to search engines.

Here are a few more tips for SEO optimization:

  • Internal linking: Add relevant links to your previous blog posts within your new content. This helps search engines to crawl and better understand your website’s structure.
  • External linking: Reference reliable external sources like this one to add credibility and depth to your post.
  • Optimize images: Compress images to reduce loading times and include descriptive alt text with your target keyword.

Make use of lists and tables to present information clearly, like this:

SEO ElementTips
TitleInclude target keyword
URL SlugKeep it short and meaningful
Meta DescriptionEngaging and informative

Finally, don’t neglect social sharing. Make it easy for your readers to share your blog post by including social media buttons. The more people share your content, the better the chances are for your post to be discovered and to rank higher in search results.

By following these guidelines, you increase your chances of writing an SEO-optimized blog post that attracts and engages readers while ranking well in search engine results.

Create 3 Pins and Schedule to Pinterest

Creating and scheduling Pinterest Pins can significantly boost your blog traffic. In this section, you’ll learn how to create three different Pins and schedule them to Pinterest.

Step 1: Choose the blog posts you want to promote. Pick three of your best-performing or most engaging blog posts to create unique Pins for.

Step 2: Design the Pins. Use user-friendly design tools like Canva to create visually appealing and engaging Pins. Keep in mind the following tips when designing your pins:

  • Dimensions: The recommended size for Pinterest Pins is 1000×1500 pixels, which gives it a 2:3 aspect ratio.
  • Fonts: Use easy-to-read fonts and limit yourself to two fonts per pin. Combine a sans-serif font with a serif or script/handwritten font for better readability.
  • Images: Choose high-quality, relevant images that effectively represent your blog post content.

You can learn more about designing Pinterest Pins that drive traffic here.

Step 3: Add a keyword-rich description and a call-to-action. When you upload your Pin, include a captivating description with relevant keywords to improve its visibility on Pinterest search. Also, add a call-to-action encouraging users to visit your blog or read your post.

Step 4: Schedule your Pins. To boost visibility and engagement, schedule your Pins to be published at optimal times. Pinterest recommends posting at least once per day and pinning content from others, as well as your own. Make use of scheduling tools like Tailwind or Buffer to maintain a consistent posting schedule.

By following these steps, you’ll efficiently create and schedule engaging Pins on Pinterest, driving more traffic to your blog posts.

Add in 1-2 of the Pins to the Blog Post

Incorporating Pins to your blog post can make it visually appealing and engaging for readers. To do so, follow these simple steps:

First, choose 1-2 relevant Pins that complement your blog post’s topic. For instance, if you’re writing about travel tips, find Pins related to packing, itineraries, or destination images. Make sure the Pins are high-quality and visually appealing. You can find great Pins on Pinterest or create your own using tools like Canva.

Once you’ve selected your Pins, it’s time to add them to your blog post. Place them strategically within your content where they’ll add value and draw readers’ attention. For example:

  • Insert a Pin next to a relevant paragraph or step to reinforce your point.
  • Use a Pin to break up long blocks of text, making it easier to read and digest.

Now, let’s discuss different methods for adding Pins to your blog post:

  1. Embed the Pin directly: If you’re using a platform like WordPress, you can easily embed Pins by copying the embed code and pasting it into your blog post. Here’s an example of what the embed code looks like: <a data-pin-do="embedPin" href=""></a> Simply replace with the URL of the Pin you’d like to include.
  2. Use an image with a link: Alternatively, you can save the Pin image to your computer and upload it to your blog post as an image. Then, link the image to its respective Pinterest URL. To ensure proper attribution, include a caption below the image, such as “Image via Pinterest.”

Remember, adding 1-2 Pins to your blog post can significantly enhance its visual appeal and help to maintain your readers’ attention throughout their reading experience.

Create 3 Instagram Post Graphics and Add to the Blog Post

In order to show off your amazing content and attract readers, it’s important to create visually appealing Instagram post graphics that support your blog post. Here’s a guide on how to do just that:

  1. Choose the right tool: There are many graphic design tools available, but one popular and easy-to-use option is Canva. It offers a wide range of templates, fonts, and design elements to help you create eye-catching graphics. You can also use other tools like Adobe Spark, Visme or Easil for creating graphics.
  2. Keep your graphics consistent: To maintain a cohesive look, use a consistent color palette, fonts, and design elements across all three graphics. This will help enhance your brand image and make it more recognizable to your audience.
  3. Incorporate blog post details: Include the blog post title, a captivating tagline, or a brief description in your graphics. You can use a bold or italic font to emphasize specific words or phrases, but be sure to maintain legibility.

Here’s a sample layout for creating three Instagram post graphics:

Graphic 1Graphic 2Graphic 3
Blog post titleBlog post quoteBlog post fact
Tagline or subheadingAuthor nameCall to action
  1. Use visuals: Enhance the design by adding relevant images or illustrations, such as creating a 3-part Instagram post to increase engagement. You can also use filters, textures, or patterns to create a unique and visually appealing design.
  2. Plan the post sequence: Since you want to post three graphics, organize their sequence into a visually engaging flow. You can do this by scheduling your Instagram posts in threes, creating a row or a puzzle feed effect on your Instagram profile.

After creating the graphics, add them to your blog post to provide visual support for the content. You can either embed your Instagram post directly into your article using Instagram’s embed feature or save the visuals as image files and add them as stand-alone graphics.

By implementing these steps, you will be able to create compelling Instagram post graphics and effectively promote your blog post on your Instagram profile. This not only adds visual appeal but also helps drive more readers to your website.

Add Blog Post Category

Adding a suitable category to your blog post is essential, as it helps your readers to easily find the content they are interested in. Here’s a simple guide on how to add a blog post category to your next post.

First, identify the main theme of your blog post. For example, if you are writing about a cooking recipe, your category could be “Recipes” or “Cooking Tips.” Once you have determined the main theme, think about the specific subcategories that could apply to your post. Examples could include “Vegan Recipes,” “Fast and Easy Meals,” or “Desserts.”

After identifying the category, create a new category in your blog’s content management system (CMS) if it doesn’t already exist. Most CMS platforms, like WordPress, have a straightforward process for adding new categories.

When creating a new category, make sure to:

  1. Choose a descriptive and concise name for your category.
  2. Add a brief description to provide context and help readers understand the content they’ll find within that category.

Once you have created and saved your new category, assign the category to your blog post. In most CMS platforms, there is an option to add categories on the same screen where you are writing and editing your blog post. Simply select the appropriate category from the list provided or type in the name of your new category.

Note: You can assign multiple categories to a single blog post if it covers a wide range of topics. However, avoid overusing this feature, as it can make your blog appear disorganized and cluttered.

Finally, preview your blog post to ensure that the category is correctly assigned and displayed. By taking these steps, you’ll create a clear and organized structure for your blog, enhancing its navigational appeal and overall usability for your readers.

Add a Blog Post Featured Image

A well-chosen featured image can greatly enhance your blog post’s appeal and readability. To create an effective featured image for your blog post, follow these steps:

  1. Select an appropriate image: Choose an image relevant to your blog post’s content. It could be either a high-quality stock image or a custom image you created. Many websites offer free stock images which you can utilize for your blog posts.
  2. Opt for high resolution: Make sure the selected image is of high resolution and clear in quality to create a visually pleasing look. Blurry or pixelated images can detract from your content’s quality and professionalism.
  3. Edit the image: Use a graphics editor to customize your image according to your branding and style. You can modify the image by adding text, overlays, or adjusting colors. Kristin Rappaport’s blog offers ideas on how to create eye-catching featured images.
  4. Ensure text readability: If you add text to your image, make sure it’s readable against the background. You can achieve this by using contrasting colors or adding gradients that create a separate space for the text.
  5. Upload the image: Once you’ve finalized the image, it’s time to add it to your blog post. In WordPress, you can add a featured image by clicking on the “Set Featured Image” area in the right column of your content editor.

Remember, a well-designed blog post featured image not only attracts readers but also helps improve sharing capabilities on social media platforms. Make it a priority when crafting your next blog post.

Publish Your Blog Post

After you have written and edited your blog post, the next step is to publish it. Here’s a brief guide on how to effectively publish your blog post from start to finish.

Firstly, choose the right blogging platform for your needs. Popular options include WordPress, Blogger, and Medium. Each platform offers different features, so make sure to compare them and select the one that best suits your blog’s purpose.

Once you’ve chosen a platform, follow these steps for publishing your blog post:

  1. Log in to your account and navigate to the editing interface for creating new posts.
  2. Copy and paste your finalized blog content into the editor. Depending on your platform, you may need to manually apply formatting such as bold, italic, or bullet points to your text.
  3. Use headings and subheadings to divide your content into easily digestible sections. For example, use a ## Heading 2 for major sections and a ### Heading 3 for sub-sections.
  4. Include hyperlinks for any external content or resources mentioned in your blog post, like the Ultimate Editing Checklist for new bloggers, using keyword-rich anchor text.
  5. Incorporate visual elements such as images, graphs, or tables to enhance your content and make it more engaging. Make sure to attribute the source when required.
  6. Preview your blog post to ensure all formatting, hyperlinks, and visual elements appear correctly.
  7. Optimize your blog post for search engines by including a relevant title, keywords, and meta description.

Once you have completed these steps and are satisfied with your blog post’s appearance, it’s time to hit the “publish” button. Congratulations, you have successfully published your blog post! Remember to continuously monitor your post’s performance and engage with your readers by responding to comments and questions.

Repurpose Your Blog Post

Other Best Tips for How to Write a Blog Post From Start to Finish

When planning your blog content, you should think about how you can repurpose your blog post into different formats and channels. This can help you maximize your efforts and reach a wider audience. Here are a few tips on how to creatively repurpose your blog content:

  1. Turn your blog post into a video: Many people prefer watching videos over reading text. You can create a video summary of your blog post and share it on platforms like YouTube or Instagram. This way, you can attract a diverse set of audiences while reinforcing your message.
  2. Create an infographic: Visuals are a powerful tool for conveying information quickly. Try transforming your blog post into an infographic to showcase the main points more vividly. You can then share your infographic on a variety of platforms or incorporate it into existing content.
  3. Utilize text snippets: Consider repurposing text snippets from your blog and share them on your social media profiles. These snippets can function as standalone nuggets of wisdom or teasers which can pique readers’ interest and lead them back to your blog post.
  4. Divide long-form content: If you have an ebook or a lengthy research report, consider turning the chapters or key findings into separate blog posts. This approach can help segment your information, making it more digestible for readers and increasing engagement.

By effectively repurposing your content, you can ensure that your hard work serves multiple purposes and has the opportunity to reach even more people. Keep these tips in mind while crafting your blog post and always look for ways to expand your reach through various platforms and formats.

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Track Performance Metrics

After publishing your blog post, it’s crucial to track its performance to determine your content’s effectiveness. Here are some key metrics you should monitor:

Traffic: Keep a close eye on the number of visitors your blog post attracts. A steady increase in traffic signals that your content is successfully engaging visitors. Use tools like Google Analytics to monitor your blog’s traffic.

Click-Through Rate (CTR): Analyze your CTR to understand how effective your headlines, calls-to-action, and other clickable elements are at drawing readers to your content.

Bounce Rate: Bounce rate is the percentage of users who leave your website after viewing just one page. High bounce rates can indicate that your content isn’t providing the value your readers are looking for, or that your website’s user experience needs improvement.

Time on Page: Examine the average time spent on your blog posts to get insights into how engaging your content is. Longer dwell times often mean your audience is finding your content valuable and informative.

Use tables and lists to organize and display your data effectively. For example:

MetricsGoalCurrent Value
TrafficIncrease by 20%1,000 visits
CTRImprove by 1%3%
Bounce RateMaintain under 60%55%
Time on PageAchieve an average of 3 minutes2:30 minutes

When evaluating your blog’s performance, remember that it takes time for blog posts to gain traction. Stay patient, and use the data you collect to refine your approach and continuously improve the quality of your content. Always keep your target audience in mind and focus on addressing their needs and solving their problems through your blog posts.

Streamline Blog Writing with KoalaWriter

KoalaWriter is an AI-powered writing tool that can help you create well-structured blog posts efficiently. Its user-friendly features ensure that both beginners and experienced content creators can produce engaging and SEO-friendly content at scale.

To get started with KoalaWriter, simply input your target keyword and let the tool generate a tailored article outline for your blog post. If needed, you can edit the prompts to fit your requirements. Once you’re satisfied with the outline, hit the “Write Article” button and wait for the AI-generated content.

KoalaWriter offers several benefits to help streamline your blog writing process:

  • Time-saving: Draft long-form content within minutes instead of days, giving you more time to focus on other tasks.
  • Customizable: Modify the AI-generated outline to fit the specific structure and content that you’re aiming for.
  • SEO-friendly: Enhance your content’s optimization for search engines by making use of built-in keyword targeting features.
  • Versatility: Create various types of content, such as blog posts, articles, and social media updates.

In addition, KoalaWriter seamlessly integrates with popular publishing platforms. This allows you to directly publish your work on various platforms without having to deal with tedious formatting and transfer processes.

Overall, using KoalaWriter can significantly improve your blog writing experience. By leveraging AI technology, you can produce quality content faster and more efficiently, allowing you to expand your online presence and reach a wider audience.


In your blog post conclusion, it is essential to summarize the main points discussed throughout your post. This helps your reader connect the dots, reinforcing the key takeaways and points that you have made. For instance, if your blog post talks about the steps to creating a successful social media marketing campaign, you may highlight the most crucial steps in your conclusion:

  • Identify your target audience.
  • Develop a content strategy.
  • Track your performance.

You can use italic, bold, or even a table to emphasize certain information:

AudienceFoundation of the campaign
ContentEngages and retains readers
PerformanceQuantifies success

Another effective strategy is to ask a question or include a call-to-action (CTA) in your conclusion. Encourage your readers to share their thoughts in the comment section or ask them to subscribe to your newsletter, for example:

What strategies have you found most effective for your social media marketing campaigns? Share your thoughts in the comments below, and don’t forget to subscribe to our newsletter for more valuable insights!

Remember, concluding a blog post is not a mere formality. It’s an opportunity to leave a lasting impression on your readers, making them want to explore more of your content or take the desired action. With a confident, knowledgeable tone and proper formatting, your conclusions will resonate with your audience and elevate the overall quality of your writing.


FREE Start a Blog on the Right Foot Masterclass
Ready to start your blog the right way, the FIRST time? Sign up to the FREE 60 min masterclass! BONUS: Learn how to brand and design your blog website! 
Thank you for subscribing!


Hey, I'm Genasys!

Blogging coach for ladies who want to turn their blog from passion to profits and make a high income doing what they love.

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