Hey ladies! How have you been? I know I haven’t uploaded in awhile but that’s because of a huge secret I’ve been keeping for some time!
Ready to hear it?
I’m pregnant! I’m currently 14 weeks with my little baby and we are doing great!
So with that said, I am back and ready to rumble hear on the podcast!
Today I want to talk to you about the 6 ways that you can easily figure out what your audience wants to read from you.
But first I want to talk about my brand new masterclass that I just released: 6 figure blogger secrets.
I’m sharing the exact strategies I’ve used to grow my blogging business to 6 figures including the big secrets most guru bloggers don’t want you to know.
You can join the masterclass in the link in the show notes!
Let’s jump in now:
One of the mistakes I made, and you might be doing as well, is to write about things that you are interested in but they may not be what your audience wants to read about.
It’s a common mistake because we usually think that everybody is struggling with the same things or might be more interested in the same topic than we are. But, this is often not the case.
What can happen is that you might be way further along in your journey than they are.
You might be an expert in the area which is why sometimes things can feel like this can’t be anyone’s problem or no one is interested in that, but in fact, someone who is reading your blog is struggling with exactly that.
So, here are 6 easy ways to figure out what your audience wants to read on your blog.
It will help you connect and build a deeper relationship with them
plus you will see a peak in Blog traffic, cause you are giving your audience what they want to read about. Remember it’s about them.
1. Google Analytics (Top Posts)
I would recommend everyone to connect your Google Analytics account to your Blog. It’s totally free to use and it can become your superpower in knowing what your audience wants to read about.
In Google Analytics you can see exactly what your most successful blog posts have been over a specific time, for example, over the past month. If you have been blogging for a bit longer, then I would recommend looking at the past three months to have a clear picture of your top posts.
Once logged into Google Analytics head to the left sidebar and go to:
> Behaviour > Site Content > All Pages
After that, you can select a 30-90 days time frame in the left corner. Scroll down and see a list of your top-performing pages and blog posts.
Now you need to analyze the provided information. Is there a particular topic within your niche that gets you the most traffic?
Is it all scattered across different categories or is there a clear winner?
Once you have figured out what your audience wants to read more of, I recommend creating more similar blog content.
2. Email Open Rates + Clicks
Another amazing way of polling your audience and learning what they want to read about is to look at your weekly email newsletter.
There are several indications within your emails of what your audience wants to read about.
- First of all, have a look at your email subject line and compare it to your email open rates. More people will click and open your email on a subject they have interested in.
- Within Flodesk you can have a look at what people actually clicked on. So, head into Flodesk analytics and see if they clicked on specific Blog Posts or other links which would indicate a pattern.
- Third, you can use Interact to create a poll and ask them via email to take part in the survey. I have had a lot of success with this strategy and if you let them know that it will only take a minute or two, you will even increase the number of participants.
If you identify patterns, again I recommend creating more of such content in the future.
3. Pinterest Analytics + Tailwind Tribes
I love using Pinterest to get a headstart on what is working and what my audience wants to read about.
First of all, I always head to my Pinterest Analytics account (you can convert your account to a Business Account for FREE to receive advanced analytics) to identify your most successful pins.
Second, head to your Pinterest Board where you gather all pins from your Blog. Once you convert to a business account, you will see the exact reach of each pin.
Often, I can see the results pop in after a single day of publishing a new pin. If my pin reaches 1K+ views after a single day, I know it’s working and my audience wants to learn more about it.
Third, head to the Pinterest “Search Bar” and type in a keyword which is relevant to your niche. After you press enter Pinterest will suggest popular related topics below the bar.
This is exactly what people are searching for most, so I recommend creating an ideas list of topics you could write about.
4. Create a Google Form
Google Forms are another great and free way of surveying your audience and figuring out what they want to read about.
You only need a google account to start creating free surveys. It’s super easy and takes about a minute.
Once you are there, you can choose between open and closed multiple-choice questions. I love to use a mix of closed questions where my audience just needs to click and open questions where they can tell me exactly what they are struggling with or what topics they would like to learn more about.
Google Forms works also great to ask for feedback about your product, service or online course. I especially ask people who did not purchase my membership “The Blogging Ladies Membership” why they did not want the course, and what would have made it a no-brainer for them to purchase it.
5. Successful Facebook Posts + Groups
If you have a Facebook Page where you publish your new blog posts, you can head to the analytics section of Facebook to look at how the individual posts performed.
Now, this depends on the title, image and description of the post and might be a bit misleading. However, I would still go and check it out and see if you can find patterns of similar topics performing above average which might indicate what your audience wants to read.
Also, if you are the owner of a Facebook Group or participate in other peoples blogging groups you can survey these audiences to ask what they are struggling with most.
Facebook has the option to create poll posts and it literally takes someone one click to let them know their thoughts. Are there any results which stand out? Try to recreate more of that content.
6. Instagram Polls
Depending on where your audience hangs out most, Instagram Stories have the option to create polls, quizzes and questions to survey your audience.
I love using Instagram polls because it engages your audience.
Believe me, people love to let me know what they think on Instagram.
Just make sure that your audience on Instagram is similar to your Blog audience or otherwise the results may lead to the wrong conclusions.
I hope you have found this podcast useful in figuring out what your audience wants to read about.
And again, If you want to know exactly how I grew my blog to 6 figures then join my all new masterclass: The Blog Monetization Method Masterclass in the show notes below!
Have a beautiful day!
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