Today, I want to talk about the ugly side of blogging and “6 Blogging Secrets Successful Bloggers usually Don’t Share”. Many bloggers are claiming how easy blogging is and that you should start your blog right away.
But, blogging can be a tough business, and even though I believe that if you are passionate about a topic, you can start a successful blog, there are a lot of secrets and misconceptions about blogging I want to address in this post. There is an ugly side to blogging, and it’s important to talk about it.
Note: If you haven’t started a blog and would like to, take my FREE Start a Blog Course:
Here are my 6 Blogging Secrets successful Bloggers don’t share:
1. Blogging is complicated. Building a successful blog can take longer than everyone makes you believe!
There are hundreds if not thousands of blogging tutorials on “How to Start a Blog” in just a few minutes, which makes you believe blogging is effortless. The hard truth is starting, and setting up a blog is easy, but continuing and building a blog is hard work.
Building a successful blog contains many things, such as the ability to learn a lot of new concepts very fast. When I started blogging, I thought to create blog posts was all there was. However, building a successful blog means knowing not only blogging but:
- Email Marketing
- How to grow Traffic (learn more here)
- Leveraging Social Media
- Creating interesting Titles
- Producing consistent Content
- Using List Building Strategies to grow Subscribers
- Finding the right Audience
- and so on
Building a “successful” blog really takes a long time, and there is a steep learning curve to it. I have never made a better decision than to start a blog, but the ugly side of it is a lot to learn and do.
MY TOP TIP:
Now, I know this might piss you off but, the reason I have been able to build a traffic and income-generating blog faster than other bloggers is that I have invested in myself and business. I have taken a serious amount of online courses about blogging, social media marketing, SEO, and more.
2. Certain blogging niches are easier than others, but…
Another one of my “6 blogging secrets successful bloggers don’t share” is that some niches work better than others. But how come?
For most bloggers, Pinterest will be their biggest source of traffic. Meaning, that most people will find a pin they are interested in on Pinterest, which will then lead them to the respective blogger’s website.
When it comes to Pinterest, however, certain niches are generating a lot more traffic than others because they work well on Pinterest. These are, for example:
- Home + Decor
- Babies and Moms
These are just some examples of topics people love to search for on Pinterest.
Now the point I want to make is that if you are tapping into one of these niches, it will be a lot easier and faster to generate traffic to your blog than with a topic such as “money.” Just because of the sheer amount of people looking for those topics on Pinterest.
But, here is the catch. Traffic alone will not build a loyal tribe. If you have a very broad niche such as “food,” this could mean anything and everything. Who is your target audience? Often I see really broad blogs fail because they have not honed in on who they are actually talking to. So here is what I recommend:
MY TOP TIP:
Choosing a very broad, easy niche will help you create traffic to your blog faster. This will, in turn, help you make money with ads if this is your primary goal.
However, if you are looking to really make a living with your blog, then the money is in targeting the right people and niching down. Rather than attracting everyone and focussing on a vanity metric such as blog traffic, focus on building your true tribe and ideal customer.
Fewer people will make you more money if they are the right people! If you want to learn more have a look at How to find you Blog Niche.
3. Your Top 5 posts will bring in 90% of your Traffic
Writing a successful blog post has a lot to do with trial and error. There are many different aspects of how a post resonates with your audience. In fact, my top 5-7 posts are bringing in 90% of all my traffic to my site. So how can you create a viral blog post?
- First of all, you need to know your audience. What are their biggest struggles, and how can you help them solve that problem.
- Second, you need to have a really good headline. If you don’t pique interest in your article from the first moment, your post could be excellent, but no one will click it, because your title is not engaging. Also, check out my post and podcast on “Why No One is Reading Your Blog Posts and 5 Easy Ways to Fix It” for more help on that here.
- Third, provide a ton of value in your post and serve, serve, serve!
- Know your Audience – what are they interested in. Check your analytics to see what is already working.
- Use the free “Headline Analyzer” Tool to create a viral post headlines
- Create Click-Worthy Pins (I recommend creating 5-10 Pins per Blog post)
- Ask your Audience! Survey them in your emails or use Survey and Quiz tools to ask what they are struggling with! I love using Google Forms, for quizzing my audience!
4. Making money with your blog is possible but making a living blogging takes a lot of work
I have already started to mention how to make money with your blog, but I wanted to dig deeper. One of the ugly sides of blogging I see is bloggers posting their income reports, giving you the idea that blogging is a quick way to make a lot of money. Have a look at my post “How to Realistically Make Money Blogging” to get a more realistic idea of how it looks like.
Sorry to burst that bubble, but blogging is not a “quick” way to make “loads” of money. Blogging can be a great way to make money and “can” provide you with a bunch of freedom, but it takes a lot of work!
There is so much to blogging. I assume you are still working alone on your blog without a team. This means you are filling a gazillion hats, constantly learning, and testing new ideas.
For you to make a living blogging, you need to build a business with systems and strategies. Blogging can, for sure, make you money and provide you a good life, but what is not true is that blogging is easy, fast, or simple work.
MY TOP TIP:
- Hone in on your ideal Customer/Client/Avatar – don’t try to sell to just anyone
- Create consistent high-value content to build the “Know, Like and Trust” factor
- Start building an email list from day one and communicate with your audience. My favorite email marketing service is Flodesk
- How to Write the Most Perfect Blog About Me Page
- Creative Mom Blog Post Ideas to Get You Motivated to Write
- Strategies to Increase Blog Traffic
- Why I Ditched GA4 for Fathom Analytics: A Simple Blogger’s Perspective
- The Real and Raw Truth: Popping the Hood Behind My Blogging Business
5. It’s tough to build traffic from Google as a brand new blog
Another one of my “6 blogging secrets” is that if you are a brand new blogger, focus on Pinterest, and leave Google for now.
Ranking on Google is hard work, needs a lot of knowledge, experience, and strategy. But it is something so crucially important to focus on in 2022 – WAY MORE than social media.
I hear so many bloggers rave about how good Pinterest traffic is and how important it is to focus on Pinterest. However, as a brand new blog, you will have a tough time gaining traffic on Pinterest for a very long time. In fact, I only use Pinterest for blog traffic for running Pinterest ads.
This analysis can take from 6 months to a year before you even start gaining traffic on Pinterest organically. So if you are brand new and you need to figure out all the other blogging stuff, leave Pinterest for later in your story and immediately start focusing more on ranking in Google and SEO.
MY TOP TIP:
Focus on SEO. When I started focusing more on SEO in 2022, my pages started ranking #1 and my blog traffic increased to 205,000 pageviews per month! I had never received that amount of traffic ever from blogging. Rank your pages and posts, and you will gain traffic.
Although it does still take time for Google to rank and recognize that you are a trusted site, this is still the most important thing for blog traffic in the long run.
6. Not everyone is your tribe
In my last point, I want to go even deeper into a topic we already covered, which is “finding your ideal customer.” As a new blogger, it can feel really good when you see your blog traffic increase and more and more people reading your blog.
However, once you get used to seeing people come and go, you start wondering how this is actually making you move forward in your business, and the hard truth is, it’s not. Or better, not alone.
Traffic alone will not make you more money. Honing in on who you are attracting and building that relationship with your audience, on the other hand, will.
MY TOP TIP:
Not everyone is your tribe! Focus on having a smaller audience and email list with people who love you, your voice, your niche, your style, and in the end, your product.
Get to know your audience, understand their pain points, and your blogging business will skyrocket. I don’t know if you have heard this saying before, but you don’t need to have more than 1000 loyal fans to make a living blogging.
Stop focussing on vanity metrics such as the number of people visiting your blog. Start trimming down your tribe, and your blog business will be successful.
-> Check out my post “The Number One Thing Most Blog Gurus DON’T Want You to Know”
I hope you have found my insight on the “6 Blogging Secrets Bloggers Don’t Share” helpful, and I would love to hear your thoughts in the comments.
And if you would love to hear even better secrets on how I grew my blog to six figures, then join my new masterclass: 6 Figure Blogger Secrets